For franchised and independent dealers
Stop leaving money on the forecourt, across every site.
AutoTrader stock pricing software that shows exactly which vehicles need attention, and how much profit is sitting unclaimed, whether you run one site or a whole group, benchmarked live against the whole UK AutoTrader market.
Free 30 day trial, no credit card required
DMS agnostic: Periscope works with any DMS, whichever one you already run.
42
Live stock
8,432
Daily views
68%
Avg demand
£12.4k
Opportunity
Margin Intelligence
Intelligent pricing, not just positioning
Periscope sees the margin sitting in every car, not just where it prices against the market. So a price change protects what you're actually making, not just your position.
In practice
“You're holding 18% margin in that Golf GTI at £24,995. Move the price, or don't, Periscope tells you which, and what it costs you either way.”
Tightest margins right now
VW Golf GTI
Move the price, or don't.
18% margin
£24,995
BMW 320d M Sport
Below threshold. Hold, or source cheaper next time.
6% margin
£28,495
Audi A4 S Line
Priced under cost right now.
-£310 margin
£24,995
AI Stock Advisor
A daily task list, ranked by pounds, not a dashboard to interpret
Every morning, Periscope tells every site exactly what to do today, and what it's worth. No spreadsheets, no guesswork.
Today's advisor output
“12 vehicles need price increases totalling £8,450. Focus on BMW 320d (+£705) and Audi A4 (+£1,105) for quick wins.”
Listing health and advert editing
Find every advert that's costing you money. Fix it in the same click.
Every morning, Periscope checks every one of your adverts against AutoTrader's market data. Prices out of line with the market, descriptions that don't sell the car, too few photos, spec buyers filter on left off, cars sold but still advertised (with Torque DMS). Each one arrives with the fix ready, and your team pushes it straight to the live AutoTrader advert.
No second login. No copying numbers between screens. No waiting for another site to get round to it.
Periscope · Listing health · All sites
Updated 07:00Listings checked
186
Need attention
23
Profit at stake
£14,320
Audi A4 Avant 35 TFSI S Line
£1,105 under market
Ford Puma 1.0 EcoBoost ST-Line
6 photos, local average is 24
BMW X1 sDrive20i M Sport
Panoramic roof not in the spec
VW Golf 1.5 TSI R-Line
£1,790 over market, day 74
Kia Sportage 1.6 GDi GT-Line
Sold yesterday, advert still live
Mercedes A180 AMG Line
Description is 41 words, no spec
Toyota C-HR 1.8 Hybrid Design
Mileage on advert 2,100 behind MOT
Audi A4 Avant 35 TFSI S Line
2021 · 28,410 miles · Diesel · Automatic
Periscope AI
Priced 4.2% under 14 comparable cars, with strong local demand. Raising to £26,100 keeps it a Good price on AutoTrader and adds £1,105 profit.
Current price
£24,995
New price
£26,100
Margin after change 14.8%, up from 10.9%
Update on AutoTraderLive on AutoTrader · changed by Sarah, Leeds
UndoPeriscope finds it
Every listing scored daily on price, wording, photos and spec, ranked by the profit at stake.
Your team fixes it
Price, attention grabber, description, photos, features, mileage and status, live on AutoTrader in seconds.
Built for group scale
Reprice or reserve a whole batch at once. Every change logged by person and site, with one-click undo.
People stay in charge
Periscope suggests, your managers decide. Choose who can publish at each site.
Buyers
Margin is made on the buy. Price it before you pay for it.
Give your buyers the same AutoTrader data your retail team prices with, on one screen. Enter a registration and mileage and Periscope shows what the car is worth today, where its value is heading, how fast it will sell in your area, its latest MOT test and how your own sites have done with it. Then it works back from the retail price to the most you should pay.
Periscope · Buyers · Value a car
BMW X1 2.0 20i GPF M Sport SUV 5dr Petrol DCT sDrive
2019 (69) · 113,000 miles · Petrol · Automatic · SUV · Blue · 1 owner
AutoTrader retail valuation
£10,718
Trade
£9,150
Part-ex
£8,900
Retail rating
57 / 100
Days to sell
48 days
Local market
Lower supply than normal
Latest MOT
Passed
94,800 miles recorded
Tested 2025 · 1 advisory
Most you should pay
£7,700
Open at £7,150. The seller is £1,550 above that.
Most to pay
£7,700
Profit + VAT
£1,800
Holding
£576
Prep
£350
Costs
£292
Worth today
AutoTrader retail, trade and part-exchange values for that exact mileage and spec.
Where it's heading
Six months of valuation history and AutoTrader's forecast, so you don't buy a falling knife.
Will it sell
Retail rating, days to sell and local supply and demand, plus how your own sites have done with it.
Is it straight
The latest MOT test, with its recorded mileage, result and advisories, so prep costs show up before you buy.
What to pay
Retail, less prep, holding cost, your target profit and margin-scheme VAT, gives the most to pay and an opening offer.
One system for buying and selling: the car is bought on the same numbers it will be priced on.
What every site is dealing with today
Pricing blind
No visibility on how prices compare to the market until a car's been sitting for weeks.
Stock sits too long
By day 60, the margin on an aged car has already gone.
No engagement data
No way to see which cars are getting views and which are being ignored.
Market shifts
Always reacting to the market, never anticipating it.
Market benchmarking
Know exactly how much to move a price by, not just that it needs moving
| Vehicle | Your price | Market | Action |
|---|---|---|---|
| BMW 320d M Sport | £28,495 | £29,200 | +£705 |
| Audi A4 S Line | £24,995 | £26,100 | +£1,105 |
| VW Golf R-Line | £26,450 | £24,660 | -£1,790 |
Everything in one view, per site and across the whole group
AI Stock Advisor
Daily, prioritised, £-quantified actions across every site - not a dashboard you have to interpret, a task list ranked by financial impact.
Market Benchmarking
See how every vehicle prices against identical stock live on AutoTrader, nationally and by region.
Inventory Ageing
Warnings before stock goes stale, with predicted days to sell and the margin erosion already sitting on the aged stock.
Performance Metrics
Views, searches and retail ratings per vehicle - which cars are actually getting looked at, which are being ignored.
Market Intelligence
Live supply and demand by model, so buying decisions are made ahead of the market shifting, not after.
Advert Editing
Spot a problem, fix it on the live AutoTrader advert without leaving Periscope. Price, wording, photos, features and status, one car or a whole batch.
Buyers
Enter any registration to get AutoTrader valuations, market demand, the latest MOT test and your own sales record, then see exactly what to pay.
Trends & History
7 to 90 day snapshots per site, and rolled up group-wide - track whether pricing discipline is actually improving.
See it in action
Trends and performance, tracked automatically
Group View, for multi-site groups
Running several sites changes what you actually need
Group rollup, not just per-site
See pricing discipline, ageing risk and margin erosion across every location on one screen, then drill into any single site.
Consistent policy, applied everywhere
Set fuel-type and ageing thresholds once at group level, or let individual sites override where their local market genuinely differs.
Compare site to site
The same benchmarking Periscope runs against the wider market, run internally - see which of your own sites is pricing best.
Pricing
£125+VATper site, per month
One price per franchised location, whether that's a single site or a group running twenty. No setup fee, and no long contract to get started. Try it free for 30 days first.
Free trial
Your free trial is simple to set up
- 1
Point us to your AutoTrader account
Either ask your AutoTrader account manager to get in touch with us, or send us your AutoTrader dealer ID. That's all we need.
- 2
We confirm it with AutoTrader
We check the details with AutoTrader for you. There's nothing to install and no forms to fill in.
- 3
You're ready to go
We send you your login, with all your data already set up, so Periscope is working on your stock from day one.
No credit card required. And if you need something Periscope doesn't do yet, tell us: we'll add it at no extra cost.
Questions
Periscope, in plain answers
What is Periscope?
Periscope is AutoTrader stock pricing and intelligence software for UK car dealers. It connects to your AutoTrader stock and benchmarks every vehicle against live comparable listings across the UK market, then gives you a daily task list ranked by the profit at stake: which cars to reprice, which are ageing, which adverts need better photos, wording or spec, and what to pay when you buy.
Who is Periscope for?
Franchised and independent car dealers, from a single forecourt to multi-site dealer groups. Groups also get a rollup view across every site, with pricing policy set once at group level and site-to-site comparison.
Does Periscope work with my DMS?
Yes. Periscope is DMS agnostic: it connects to your AutoTrader stock using your AutoTrader Advertiser ID, so it works whichever dealer management system you run. You don't need to be a Torque DMS customer. Margin and profit figures are an optional extra step, using an automated report from your DMS.
How much does Periscope cost?
Periscope is free for independent dealers, whichever DMS you run. Franchised dealer groups pay £125+VAT per site, per month, on a rolling monthly contract with no minimum term. Every new site gets a free 30 day trial on its own real stock, with no card required.
Can I edit my AutoTrader adverts from Periscope?
Yes. Price, attention grabber, description, photos, features, mileage and status can be changed on your live AutoTrader advert from inside Periscope, for one car or a whole batch, with every change logged and one-click undo. You choose who at each site can publish changes.
How do I get started?
Either ask your AutoTrader account manager to get in touch with us, or send us your AutoTrader dealer ID (also called your Advertiser ID). Once we've confirmed it with AutoTrader, we give you access with all your data already set up, so it's ready to go. There's nothing to install and no credit card required, and if you need something extra, we'll add it at no extra cost.
Ready to see every site clearly?
Use AI insights to optimise pricing and reduce ageing stock, across every location.